A pair of special edition jeans have been launched by classic denim brand Levi’s. The debut marks the opening of the label’s new flagship store, which is located in the Harajuku neighborhood of Tokyo, Japan.

There have been only 100 pairs produced of the special edition jeans. The exclusive product takes on the iconic 1966 501 jean. Naturally, this decision is backed by historical significance. This particular silhouette was “the first model of the 501 [to be] reproduced by Levi’s Japan [back] in the 1990s.

The special, ultra-limited launch is a smart decision on part of Levi’s who is building consumer loyalty through the offer of region-exclusives. Without a doubt, many fans of the brand will be lining up for the opportunity to cop one of the ultra-special 501 jeans.

Photo Credits: Bryan Luna/ Highsnobiety



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