ONLINE MARKETING TRENDS
Bundled Streaming Services : Disney+ streaming service
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Disney has indicated that it will bundle Hulu and ESPN+ into the Disney+ streaming service. The bundled service will be available for a $12.99 per month charge. Disney will begin to advertise the new product shortly after Disney’s D23 event. The company will offer attendees of the event the ability to access an early sign up to the Disney+ streaming service. The Disney+ bundle containing Hulu and ESPN+ will launch alongside Disney+ on November 12. Disney CEO, Bob Iger, has high hopes for the bundled service and has indicated that “It is going to be treated as the most important product the company has ever launched.”
Separate from the bundle Hulu and ESPN+ cost a combined $10.98 a month. The Disney+ basic subscription costs $6.99 a month. This means that customers who purchase the bundle will save money across the three different platforms.
Image credit: Disney
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