ONLINE MARKETING TRENDS
Celebrity-Staring Contactless Shopping Ads
Actor Neil Patrick Harris stars in a CVS ad, which was launchd in a partnership between PayPal and Venmo. The ad was designed to promote nee contactless shopping measures which have been put in place throughout most CVS stores. Now, shoppers can gather their items in a cart, and pay via a QR code located on their CVS app. The code, which is attached to one’s PayPal or Venmo account, makes for a seamless and safe way to shop. To illustrate the ease of these measures, the brands tapped Neil Patrick Harris, and invited him to shop after hours at a CVS location. In the ad, the star is alone in the store, recording himself as he roams the aisles.Image Credit: PayPal, Venmo
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