Cheeky Show-Referencing Baby Ads : Baby Ad

IKEA Pokes Fun at Game of Thrones with an Add for a Potty

A tongue-in-cheek baby ad for the ‘LOCKIG’ is launched by IKEA Singapore and the playful marketing initative definitely wins points with its reference to a very distinct and relevant pop cultural moment.

The furniture megastore taps the popularity of Game of Thrones and flips the show on its head by flat-out saying that “this throne [referencing the potty] has survived worse.” The baby ad follows the traditional IKEA recipe — a white background, a centered picture of the product, the name and the product’s pricing details next to it, the company’s logo below and a one-liner that captures consumer attention at the top. This has proven to be a quite successful technique for the brand as it capitalizes on minimalism, with a humorously entertaining twist.