ONLINE MARKETING TRENDS
Cheesy Loyalty Programs
In an effort to drive sign-ups for the Qdoba Rewards loyalty program, the brand is offering a ‘Queso Pass’ to new members.Just as the name suggests, the new Queso Pass involves Qdoba’s creamy queso drip. The new pass is valid for a free order of chips and queso with every entree purchased made during a 30-day period. The pass starts the day you sign up for Qdoba Rewards and the special offer will appear in your digital ‘wallet’ in the Qdoba app. Redemption instructions are also emailed for references.The 30-day Queso Pass is available to anyone who signs up for the Qdoba Rewards loyalty program between now and July 31, 2021, so act fast if you’re a fan of chips and dip.Image Credit: Qdoba
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