Child-Focused Immunity Support Drinks

Actimel Kids is a child-focused drink option for parents to provide to youngsters as a health-focused way to enhance their everyday nutrition needs, while also keeping an eye on their overall immunity.The drink features a fermented milk base that is infused with an additional shift of vitamin B6 along with added vitamin D to help support a child’s immunity. The product will be supported by a back-to-school marketing campaign across TV, in-store and digital channels, and will feature a price of £1.50 for four in the UK.Marketing Director at Danone Essential Dairy & Plant-Based UK & Ireland Sarah Dossett spoke further on the new Actimel Kids drink saying, “As we continue to drive category growth through Actimel, we’re so excited to bring our expertise in immune support to our fun new Actimel Kids range to support the normal function of the immune systems of little ones across the UK & Ireland. At the breakfast table or as a snack, our delicious and practical Actimel shots are packed with our exclusive L. casei cultures and a third of the daily reference intake of Vitamin D to help kids take on whatever their day throws at them, every day.”


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