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Chip-Based Book Collaborations

Chip-Based Book Collaborations

ONLINE MARKETING TRENDS

Chip-Based Book Collaborations

Doritos’ Flat Stanley collaboration is continuing after the Super Bowl, this time with a charitable addition. During the Super Bowl, the chip company played off of the famous ‘Flat Stanley’ story by tapping famed actor Matthew McConaughey. Now, Doritos and Flat Stanley are continuing their partnership, as the chip brand opts to purchase over 13,000 copies of the beloved children’s book. The purchased books will then be donated to Firstbook.org, an organization committed to making high-quality books more accessible. The books will be available to a network of over 500,000 educators dedicated to helping children in need. Both creative and charitable, this marketing move serves children in need while playing into a well-received and humorous collaboration.Image Credit: Doritos


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