ONLINE MARKETING TRENDS
Citrusy Floral-Infused Gins : Lemon & Jasmine Gin
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The gin features a 40% ABV and is, as the name suggests, infused with lemon and jasmine to create a refreshing, floral profile that is perfect for integration into a cocktail recipe. The spirit comes right on the heels of the brands Rhubarb & Ginger Gin, which was released in May.
UK Marketing Director at Brand Owner Ian Macleod Distillers Neil Mowat spoke on the new Edinburgh Gin Lemon & Jasmine Gin saying, “2019 has been a defining year for Edinburgh Gin as we turn our premium distilling credentials and flair for flavor to full-strength gins. Lemon & Jasmine is the next chapter in this flavor story; celebrating the refreshing contrast of lively citrus and mellow florals – coming together to create an invigorating and versatile full-strength gin.”
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