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Citrusy Footballer-Approved Spirits

Citrusy Footballer-Approved Spirits

ONLINE MARKETING TRENDS

Citrusy Footballer-Approved Spirits

The Haig Club Mediterranean Orange spirit has been created by the premium Scotch brand in collaboration with brand partner and footballer David Beckham to offer a flavorful libation that is perfect for evening enjoyment. The drink features a 35% ABV and will be arriving on store shelves starting in mid-April 2021, which will position it perfectly for summertime enjoyment. The spirit is targeted towards whiskey and non-whiskey drinkers alike in search of a sweeter option to enjoy.Diageo Whisky Marketing Director Violeta Andreeva explained the new Haig Club Mediterranean Orange spirit further saying, “The launch of Haig Club Mediterranean Orange is an exciting step forwards for dark spirits. We see this as a huge opportunity to recruit a new generation of drinkers as more and more consumers are choosing flavours and sweeter drinks. The innovation comes in Haig Club’s signature stylish blue bottle and tastes absolutely delicious mixed with lemonade for those Aperitivo moments but it also tastes wonderful neat.”


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