Virtual Tissue Rolls

NFTs (non-fungible tokens) are suddenly selling for millions of dollars and Charmin is tapping into the ever-growing demand for digital assets with Non-Fungible Toilet Paper or “NFTP,” as the brand calls it There are five virtual roll designs that are up for auction on Rarible and the NFTP comes with a physical display that can be used to accent bathrooms. All proceeds from the sales of Charmin’s Non-Fungible Toilet Paper will go towards supporting Direct Relief. As it stands, the highest bids for the digital assets are well over $4,400. NFTs appeal to brands that are tapped into Internet culture and aside from supporting brand-building, the cryptocurrency collectibles have the potential to satisfy the desires for exclusivity and ownership.


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