The Comfort Swap Shop Helps Millennials Make Sustainable Fashion Choices

Laundry brand Comfort recently opened the doors the Comfort Swap Shop in partnership with ELLE and Cosmopolitan, providing a convenient place for people to participate in a sustainable clothing swap. For just a few days, the eco-friendly clothing pop-up in Soho will give people the chance to arrive with unwanted articles of clothes and trade them for pre-loved items from the participating magazines and retail charity Oxfam. The pre-loved, ready-to-wear items are washed with Comfort Intense and ironed, offering a simple way to instantly upgrade one’s wardrobe.

At the Comfort Swap Shop pop-up, visitors will also be able to attend free workshops on how to pursue a career in fashion, as well as styling tips and personalized embroidery to personalize pieces of clothing.



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