Clothing Brand Instant Noodles

It’s not unusual for clothing brands to think outside of the box when it comes to collaborations, but a Uniqlo X Nissin collaboration which resulted in Uniqlo noodles, may be its most unexpected partnership yet. Partnering with the Japanese comfort food retailer was a clever move for the apparel brand, who are promoting their HEATTECH products. Inspired by this, the idea behind the instant noodles is that, like Uniqlo’s apparel, they keep consumers warm all winter. As a result, the noodles arrive in two flovor profiles, they have been dubbed: HEATTECH Donbei Meita-style Ankake Udon, and the HEATTECH Donbei Pork Dashi Ankake Soba. The instant noodle cups retail for just under $2 USD a piece.Image Credit: Nissin


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