ONLINE MARKETING TRENDS
Co-Branded eSports Fan Apparel : eSports Line
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OpTic Gaming and Champion Join Forces on an Exclusive eSports Line
Professional eSports organization OpTic Gaming is entering a collaboration with Champion Athleticwear to bring an eSports line of apparel to consumers. The partnership is an example of the extension of the gaming community within other industries like fashion and food.
The launch of the co-branded eSports line will be Champion’s “deepest investment” into this community. The designs are envisioned to bring style and comfort to the consumer, proudly sporting the logos of both companies. The collaboration is also exciting for OpTic Gaming who are making strides “to push mainstream awareness of esports in popular culture.”
The campaign for the eSports line began in March and will continue for a year, throughout which various co-branded t-shirts, hoodies, long-sleeves, and jerseys will be made available to the gaming fan base.
Photo Credits: Champion/ OpTic Gaming
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