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Consumer-Driven Gin Spirit Flavors

Consumer-Driven Gin Spirit Flavors


Consumer-Driven Gin Spirit Flavors

The Greenall’s Black Cherry Gin is the brand’s latest flavor option that was developed after consumer research to help ensure it would suit the preferences of today’s shoppers. The gin offers an aromatic flavor experience that boasts a deep color to boot, which will make it perfect for mixing into new or existing cocktail recipes. The product is available now at select Bargain Booze locations in 700ml bottles at a price point of £15 with a wider launch taking place later this year.Global Marketing Manager for Greenall’s Gin Stacey Kong spoke on the new Greenall’s Black Cherry Gin saying, “Our consumer research found that gin drinkers crave familiar flavours, and Black Cherry really appealed to them, but was not readily already available on the market. This is the first black cherry flavoured gin that will be available to the public, and we are confident it will do well.”

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