The Snickers Crisp candy bar is being launched in the UK by Mars Wrigley Confectionery for the convenience sector to offer consumers an alternative option to existing chocolates that have a heavier profile. The bar is made wit ha blend of peanuts, puffed rice and caramel that work to create the signature crispy textural profile that’s balanced out with just the right level of creaminess. The treat is covered in the brand’s signature chocolate coating and contains just 97 calories per bar to make it a lighter indulgence option for consumers to choose when looking to satisfy their sweet tooth.

The Snickers Crisp candy bar is branded with an eye-catching shade of blue to help it stand out from the other options under the Snickers line.



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