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Singapore-Inspired Vodkas : Absolut Singapore

Singapore-Inspired Vodkas : Absolut Singapore

ONLINE MARKETING TRENDS

Singapore-Inspired Vodkas : Absolut Singapore

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Absolut Singapore Celebrates the City with a Botanical Aesthetic

Absolut Vodka recently debuted its new limited-edition commemorative bottle — ‘Absolut Singapore.’ The bottle is a celebration of Singapore and was made in partnership with travel retailer DFS. The botanical bottle was designed by Daniel Barbosa and is part of Absolut’s travel retail campaign which seeks to celebrate multiple international cities with limited-edition bottle designs.

Barbosa, a Brazilian artist, was one of six artists to be selected from more than 700 submissions thanks to its iconic symbols and inspiration from Singapore’s heritage. Barbosa noted, “With Absolut’s modern and progressive nature in mind, I have created a design which is a contemporary take on Singapore’s unique heritage.” The elements include an orchid, the lotus flower, and the mythical Merlion.

The new summer-themed vodka will be exclusively available at Singapore’s Changi Airport.

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