ONLINE MARKETING TRENDS
Custom Metro Card Campaigns : custom metro card
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There is a total of three distinct custom metro cards, each boasting a unique aesthetic that ties in with RIMOWA’s ethos as a company. The images also place emphasis on the brand’s “iconic grooved duraluminium suitcases” in an effortless bid to tie the marketing strategy to RIMOWA’s core product. Dubbed ‘Never Still,’ the campaign alludes to the notion that “no one builds a legacy by standing still.”
Consumers will have the chance to buy a limited edition MetroCard at a total of nine stations in the city.
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