ONLINE MARKETING TRENDS
NFC-Enabled Wine Bottles : connected wine bottle
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The next-gen wine bottles from Böen will be introduced across the United States, capped with e-WAK, Guala Closures’ award-winning, NFC-integrated aluminium closure. Böen invites consumers to “tap our cap” to instantly discover more about the product, including its origins in the vineyard. The app-free experience also equips consumers with ideas on food pairings and a place to share their own unique experiences.
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