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Deliberately Mystery Chip Flavors : new Mystery Flavor

Deliberately Mystery Chip Flavors : new Mystery Flavor

ONLINE MARKETING TRENDS

Deliberately Mystery Chip Flavors : new Mystery Flavor

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Pringles is Asking Fans to Guess Its New Mystery Flavor

If you love a good guessing game, you’ll want to place your bets on Pringles’ new Mystery Flavor. While Pringles released a Mystery Flavor last year in Canada (which ended up being Seven Layer Dip), this is the first year the brand has launched the competition in the US.

According to Pringles, the new Mystery Flavor will be available exclusively at Walgreens and fans who try it will have a chance to guess what flavor they think it is. Guess correctly before August 31st and you could be rewarded with $10,000. However, guessing the new Mystery Flavor may be harder than you might think. As product development scientist Becky Wolfe explains, “We strove to create the Mystery Flavor in a way that all components fit together to make a cohesive, flavorful taste.”

As other brands have found in the past, flavor guessing competitions are a fun way to get fans engaged with the products they’re consuming.

Image Credits: Pringles.

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