Dessert-Style Baked Oats

Baked oats are the cake-like breakfast treats that have gone viral on TikTok and Quaker Oats’ recipe-led #ItStartsWithQuakerOats campaign shows just how easy it is to make great-tasting, versatile meals with oats. Quaker Oats created a series of recipe videos just for the short-form video platform and it used techniques that are popular on the platform like POV shots and jump cuts to keep users’ attention. The chef-inspired recipes include decadent Black Forest Gateau Baked Oats, Apple Crumble Baked Oats and Cherry Bakewell Baked Oats, which only call for a few ingredients to be combined before they’re ready to pop in the oven. Beyond TikTok, the campaign is also running on Instagram, Twitter and Facebook, and influencers will be part of the conversation too.


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