Infamuse Taps Anagrama Studio to Design a Strong Visual Identity
Realizing the value in this, Infamuse — a Los Angeles-based e-commerce fashion store for the contemporary streetwear purveyor, taps Mexico City-based Anagrama Studio for a slick and eye-catching shipping aesthetic. The brief called for a youthful extension of the brand that embraced the bold concept of disruption. The main concern was finding a way to integrate Infamuse’s “against-the-ordinary communication attitude” and harnessing it to make a lasting impression on the receiver.
Anagrama Studio completes this with bold fonts, pink accents, as well as a seemingly chaotic use of branded tape when sealing the boxes.