Cadbury is Sharing Treats with People Who Scream for Ice Cream

To celebrate 99 years of Cadbury Flake, Cadbury devised an iScream machine that literally has people scream for ice cream. Ice cream lovers with a loud voice who want to enjoy a cooling treat must scream “99” and if they reach a high enough level on the “scream-om-meter,” they will get to enjoy one of the most iconic confectionery products in the UK.

The chocolate bar is unique for its ability to withstand the heat and maintain flavor better than other kinds of chocolate, plus it does not melt or break easily.

Across the UK, Cadbury will be touring the iScream machine at some of the most populated beach destinations as a fun way to help people beat the heat.

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