ONLINE MARKETING TRENDS
Diverse Beauty Influencer Communities : SephoraSquad
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Sephora’s #SephoraSquad is a Team of 24 Influencers
The final #SephoraSquad is a diverse group not just in terms of their social media following but also gender, age, ethnicity, nationality and sexual orientation. As part of the one-year paid contract with Sephora, the influencers will be receiving perks like early access to products, free products, coaching, networking opportunities, the possibility for collaborations and the chance to expand their social media reach with “regram and repost consideration.”
Thanks to the wide range of people included in the official #SephoraSquad, consumers will likely see aspects of themselves in certain influencers and potentially grow to trust their opinions.
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