ONLINE MARKETING TRENDS
Diverse Beauty Influencer Communities : SephoraSquad
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Sephora’s #SephoraSquad is a Team of 24 Influencers
More than 15,000 beauty lovers applied for one of the 24 coveted spots in Sephora’s #SephoraSquad, a team of beauty influencers who are “unique, unfiltered [and] sorry-not-sorry storytellers” and will be working closely with the brand. While having an influence online typically means having a large following, Sephora even selected some influencers with less than a following of 10,000 people online.
The final #SephoraSquad is a diverse group not just in terms of their social media following but also gender, age, ethnicity, nationality and sexual orientation. As part of the one-year paid contract with Sephora, the influencers will be receiving perks like early access to products, free products, coaching, networking opportunities, the possibility for collaborations and the chance to expand their social media reach with “regram and repost consideration.”
Thanks to the wide range of people included in the official #SephoraSquad, consumers will likely see aspects of themselves in certain influencers and potentially grow to trust their opinions.
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