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Adorably Quirky Animation Campaigns : IKEA employees
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IKEA’s Latest Marketing Initiative Spotlights IKEA Employees
The animated installments follow IKEA customers who are frustrated by a certain situation — from waiting for the public bus after a purchase at the store to trying to decipher a building manual for their new furniture. In the maze-like narrative of the videos, IKEA employees are depicted “as superheroes of sorts” that come to the customer’s aid. On one hand, the campaign promotes the furniture store’s impeccable customer service, on the other, it humanizes its employees.
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