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Dough Center Ice Creams

Dough Center Ice Creams

ONLINE MARKETING TRENDS

Dough Center Ice Creams

The Ben & Jerry’s Cookie Dough Twist ice creams are one of the latest offerings from the Unilever-owned brand for the UK market that will provide avid fans of the brands textural treats with a way to indulge their sweet tooth. The product comes in two flavors including Rain-dough and Dough-ble Chocolate, which are both infused with a portion of cookie dough right in the center. This will ensure that the consumer will always know right where to find the textural bits in the ice cream, while the rest of the treat is infused with chromatic chips or chocolate chunks, depending on the flavor.Ben & Jerry’s Flavor Guru Helder Silva spoke on the new Ben & Jerry’s Cookie Dough Twist ice creams saying, “To celebrate 30 years of our iconic Cookie Dough tub, we wanted to give fans something new to be delighted by. So here we have a modern twist on what they hold dear and the chance to expand their dough love with classic and entirely new combinations.”


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