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Drink-Sponsored Football Events

Drink-Sponsored Football Events

ONLINE MARKETING TRENDS

Drink-Sponsored Football Events

Pepsi’s 2021 Super Bowl ad will be on of its biggest yet, as the beverage brand serves as the official sponsor for this year’s game. The Super Bowl is one of the biggest days of the year for advertisers, with most opting to put their best foot forward to engage the millions of viewers. With all the hype surrounding the ads, plenty of consumers tune into the event just to see what brands have put together. Leveraging this excitement, Pepsi is utilizing the Halftime show to rollout a national campaign. According to the brand, the event, which The Weekend is headlining, will begin with a 60 ad spot, followed by an unforgettable show. Pepsi is releasing merchandise with a QR code to boost engagement and excitement beforehand.Image Credit: Pepsi


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