Michelob ULTRA’s Dear #ULTRADAD Ad Thanks Mentors, Coaches and More
Aiming to celebrate father figures that helped shape individuals — with not just biological dads featured — Michelob ULTRA’s compelling commercial is emotional, heartfelt and inspiring. The ad was shared alongside a #ULTRADAD hashtag which invited consumers to share who inspired them on their social media channels.
In addition, the beer brand donated $1 from every sale during the holiday to Up2Us Sports — a coaching and mentorship organization which provides training opportunities to help better the lives of youth while encouraging youth. .