Equality-Promoting Soccer Ads : women’s world cup ad

The Women’s World Cup Ad by Nike Spotlights a Young Talent

Unequal gender representation in sports is not a new thing, however, brands and organizations are addressing that this year through empowering Women’s World Cup ads. The series of soccer events are to take place this year in France and Nike is one of the first brands to feature a promotional campaign that warm-heartedly hints at the importance of diversity in sport. In fact, the commercial shines in terms of casting.

Nike’s Women’s World Cup ad puts 10-year-old Makena Cook as the central figure in the campaign. Dubbed ‘Dream Further,’ the commercial exemplifies talent, resilience, and dedication. In addition, values of community and mentorship are present in the Nike commercial as Brazil’s Andressa Alves, American Crystal Dunn, Korea’s Ji So-Yun, among others “show […] Makena Cook the ropes.”