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eSports-Inspired Gaming Apparel : gaming apparel

eSports-Inspired Gaming Apparel : gaming apparel

ONLINE MARKETING TRENDS

eSports-Inspired Gaming Apparel : gaming apparel

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Her Universe Debuts Collabs with Overwatch and World of Warcraft

Her Universe’s latest line of chic gaming apparel is informed by Overwatch and World of Warcraft — a collaboration that came to be in high demand. The collection dropped just in time for BlizzCon, ultimately amplifying the exposure of the product.

Her Universe is a “groundbreaking fangirl fashion company and lifestyle brand” that brings game-inspired apparel to avid consumers. While the Overwatch and World of Warcraft collaborations were female-centric, the company also offers some gamer fashion for men through its joined brand Our Universe. Both extensions of the company are built on “stand-alone entertainment and merchandise.”

Through its collaborative collections of gaming apparel for women, Her Universe attempts to break the male-dominated environment in gaming circles and make it more accessible.

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