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Experiential Nursery Shops : STORY at Macy s
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STORY at Macy’s Collaborated with DICK’S Sporting Goods & Miracle-Gro
Outdoor STORY features the newly launched hydroponic Miracle-Gro Twelve Indoor Growing System for harvesting herbs and vegetables and home. Additionally, the store space gives consumers the opportunity to purchase live plants and will offer a preview of Miracle-Gro’s Greendigs campaign, which is centered on enhancing physical spaces with plants.
As well as being a fun place to explore and shop for a variety of plants, planters and plant care items, the Outdoor STORY at Macy’s promises plenty of “endlessly Instagram-friendly moments.”
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