ONLINE MARKETING TRENDS
Negativity-Inspired Social Media Campaigns : Diesel Pride
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The Diesel Pride Campaign Extends Beyond June
As the Diesel Pride campaign ran throughout the month of June, the brand noticed that it was beginning to steadily loose followers on Instagram — a phenomenon that eventually totaled at the loss of 14,000 users. However, the fashion brand turns this around with the help of ad agency Publicis Italy. Together, the two companies launch a follow up to the Diesel Pride campaign, that highlights how “love transcends numbers.”
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