Fall-Informed Brand Name Changes : brand name change

As the fall season is fast-approaching, a certain brand name change is about to transpire. Starting August 14th, a total of eight Dunkin’ locations in the United States will experience a rebrand. The initiative is a marketing stunt that will identify the popular donut chain as Pumpkin’ instead of Dunkin’. This is surely a worthy transition to fall and it will delight consumers who are fans of pumpkin-infused treats.

The thematic brand name change will go hand-in-hand with a larger initative. The eight storefronts will give out “free small hot or iced Pumpkin coffees” to the first 250 visitors. Seasonal donuts will also be available. Consumers will also have the chance of receiving a pumpkin-scented MUNCHKINS lip balm which is available in limited quantities.

Photo Credits: Dunkin’