Set to roll out this September, the promotion will be run across the energy drink’s various flavor options including Original, Xdurance and Punched Guava varieties. The cans will all feature original designs created by UK-based illustrator Luke Preece and will each have a ring pull code that can be entered online for a chance to win. The promotion will offer an array of prizes including consoles, games and more.
Marketing Director at Barr Soft Drink Adrian Troy spoke on the new Gears 5 promotion saying, “The build-up to the launch of Gears 5 is massive and we’re confident that our partnership will capture the imagination of the UK’s gaming community. We’re delighted to be partnering with Xbox on such a huge launch.”