Fast Food-Backed Vaccine Promotions

McDonald’s partnered with the American federal government to deliver a branded COVID-19 vaccine promotion. The campaign is part of President Biden’s ‘We Can Do This’ initiative, which aims to increase public education about the vaccine. The slogan “We Can Do This” will be branded onto McCafé coffee cups and McDelivery stickers alongside links to information about the vaccine. The campaign will also be shared on social media with the #WeCanDoThis tag.The vaccine promotion’s branding has a simple design that combines light blue tones and blocky lettering with McDonald’s classic coffee cup branding. The campaign will increase the vaccine’s visibility and accessibility by drawing on McDonald’s large customer base. The vaccine promotion comes at a critical time for the US as many people still need to get their second dose of the COVID-19 vaccine.Image Credit: Insider


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