With fall around the corner, many brands are quick to launch pumpkin-themed products, and Dunkin’s is no exception — the fast-food chain is launching the ‘Pumpkin Munchkin’ lip balm line.

To score some of these pumpkin-themed lip balms, consumers have to go to very specific Dunkin’ stores. The Pumpkin Munchkin line will be available at Dunkin’ stores that are located in cities that begin with the letters that make up the word “pumpkin.” For example, locations in Providence, RI; Pleasant Hills, PA; and Indian Trail, NC will all carry the line. The participating restaurants will also be undergoing a temporary rebranding — its names will be changed to ‘Pumpkin’ to further embrace the festive spirit.

The Pumpkin Munchkin lip balm line will likely resonate with female Gen Zs who are interested in novelty cosmetics.

Source link