Amazon’s ‘Countdown to School Year’ ad is both fun and festive — highlighting endless deals that continue to be highlighted long after the e-commerce giant’s famed Amazon Prime sale. Inspired by a New Year’s countdown, the commercial spotlights a number of back to school essentials while capturing kids as they get ready for the first day of a new school year.

Some moments captured in the ad include kids rushing to pack a bag as their parents honk outside awaiting their departure to school and others posing for a photo before heading to class.

The commercial also features a voice-over counting from 10 to 1. Instead of the usual “Happy New Year” chant, the ad concludes with a “Happy School Year” slogan and encourages viewers to get excited for the new school year ahead.

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