Food Delivery Branding Pivots

Sunbasket new ad campaign dubbed ‘Here Comes the Sunbasket’ serves as a rebrand for the organic meal kit service. Now, the brand is aiming to recreate itself as a general food delivery service, as more Americans are spending time indoors, and away from grocery stores. The brand had plans to evolve prior to the pandemic, but the needs in a post-COVID world align with what the brand was hoping to offer, speeding up the process. The announcement was made in the form of a national campaign, which includes print ads and a commercial. While the company is growing, they plan to still offer their meal kits, catering to those who prefer the convenience of the service.Image Credit: Sunbasket


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