To kick off the release of its Anthem Pack football shoes, Puma integrated content from music streaming platform Spotify to help players pump themselves up to perform at their peak on the field. Puma collaborated with a handful of ambassadors to create playlists based on the songs that they usually listen to right before they are getting ready to play.

On the Puma Football account on Spotify, listeners are now able to tune into playlists from people like David Silva, Axel Witsel and Luis Suarez, each of which begins with a special message from the collaborator. Together, all seem to agree that getting into the right headspace with music is of the utmost importance before a match.

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