Foreign Currency-Centric Marketing Stunts : worldwide favorites menu

McDonald’s Celebrates Its Worldwide Favorites Menu

McDonald’s Worldwide Favorites Menu boasts four new items — the ‘Stroopwafel McFlurry’ from the Netherlands, the ‘Grand McExtreme Bacon Burger’ from Spain, the ‘Tomato Mozzarella Chicken Sandwich’ from Canada, and the ‘Cheesy Bacon Fries’ from Australia. Available across restaurants in the United States, the factor of globalization is apparent here. However, McDonald’s turns the notch a bit on that with a special deal that was valid for only three hours on June 6th.

After its debut, the Worldwide Favorites Menu items were available to consumers at any price between 2 PM and 5 PM. The initative was thematically tied to the global character of the collection. Individuals were able to pay for their meal through any currency that has been left over after traveling.