IKEA Takes an Interesting Approach to Marketing Its Products
The soothing sleep podcast begins with backstories of IKEA product names. The content is essentially a full reading of the company’s 2019 catalog. There are two versions available to consumers who wish to try out the stream’s effectiveness — one is narrated by Sara Eriksson and the other one is by her husband Kent.
Whether the activation effectively works as a sleep podcast or not might be up to interpretation by the listener. However, the idea proves to be, without a doubt, quite creative and curiosity-spiking.
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