IKEA Launches an Eco-Friendly Urban Campaign in London
The eco-friendly urban billboards are dispersed throughout London, giving directions to how people can reach the new store. The posters encourage walking — the most sustainable form of transportation, by offering the exact count of steps one would take on average to reach IKEA’s Greenwich location. In addition, the campaign also opts in to be “accessible-friendly” as it “shows a public transport route” that has been arranged by Transport for London. Minimalist and informative, the eco-friendly urban billboards are sure to inspire individuals to take a walk.