The YSL Beauty Station Was One of Coachella’s Instagram-Friendly Events
The temporary installation was intentionally designed to appear as a gas station, going as far as to include vintage vehicles for festival goers to pose in front and inside of. Cleverly enough, this pop-up was located outside of the festival grounds, prompting guests to pull over prior to the event. Inside of the pop-up, consumers were able to try the luxury brand’s new products, but the main attraction was the Instagram-designed backdrops, which included a field of black balloons, pink gas pumps and giant YSL-branded billboards.
Image credit: YSL Beauty