Thanks to the way D2C bed-in-box mattresses are marketed online, there are a handful of innovative brands that have become household names—and Serta Simmons Bedding is focusing its latest efforts on making its presence known to the young audience on TikTok. Thanks to increased competition from digitally native brands, Simmons is launching #Snoozzzapalooza on TikTok, which acknowledges that many people feel like they’ll be missing out on a great summer experience since music festivals and concerts are canceled. Targeting Gen Z and young Millennials, Simmons asks: “Where would your bed concert take you?” On the short-form video platform, influencers are sharing clips of themselves having good clean fun from bed. The TikTok campaign fits right in with Simmons’ Just for Fun-ZZZ’s messaging that can be seen across digital storefronts, websites and social media.


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