Tango’s Soft Drink Campaign Creatively Shares Its Ability to “Refresh”
Britivic’s Tango is appealing to a new generation of teens with a soda drink campaign that underlines the drink’s refreshing qualities. Instead of specifically focusing on flavor, the humorous campaign visualizes situations where teens are guided through awkward situations by sage advice from a new character called the “Tanguru,” who provides quick thinking to reverse predicaments that could otherwise turn disastrous. In the case of ‘Text Message,’ a risqué text message that’s mistakenly sent to a parent is rapidly turned into a thoughtful suggestion for dinner.
The refreshing soft drink is now offered in a trio of sugar-free flavors that will be particularly appealing to young consumers of Gen Z who are looking for a better-for-you alternative to traditional soda products.