Connect with us

Selected News

Globally Inspired Mashed Potatoes

Globally Inspired Mashed Potatoes

ONLINE MARKETING TRENDS

Globally Inspired Mashed Potatoes

Since the start of the pandemic, flavored mashed potato manufacturer Idahoan Foods has reached five million new households and this is thanks to a shift in its marketing strategy and fun dance and recipe challenges on TikTok. Knowing that people were spending more time experimenting in the kitchen out of both necessity and entertainment, the brand repositioned its Idahoan fresh-dried mashed potatoes as a versatile staple for a wide variety of recipes, including globally inspired dishes. Idahoan Foods created the #IdahoanMash recipe challenge and shared inspiring ideas like Indian Butter Chicken Mashed Potato Bowls and Hawaiian Pulled Pork Mashed Potato Bowls. The revised strategy also included being aware of cooking fatigue and creating simpler recipes focused on just as much nourishment with more convenience.


Source link

Continue Reading
You may also like...
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

More in ONLINE MARKETING TRENDS

  • Gamified Egg Cartons Gamified Egg Cartons

    ONLINE MARKETING TRENDS

    Gamified Egg Cartons

    By

    Happy Egg’s freshly redesigned egg cartons feature the first gamified augmented reality experience and those who...

  • AR-Powered Soda Campaigns AR-Powered Soda Campaigns

    ONLINE MARKETING TRENDS

    AR-Powered Soda Campaigns

    By

    The Jones Soda AR app gives its classic customer-designed label campaigns an augmented reality update. The...

  • Backyard Seltzer Gardens Backyard Seltzer Gardens

    ONLINE MARKETING TRENDS

    Backyard Seltzer Gardens

    By

    This summer, PRESS Premium Alcohol Seltzer is teaming up with stylist and designer Emily Henderson to...

  • 15 Low-Calorie Alcoholic Beverages 15 Low-Calorie Alcoholic Beverages

    ONLINE MARKETING TRENDS

    15 Low-Calorie Alcoholic Beverages

    By

    Low-calorie alcoholic beverages are popular among wellness-minded consumers, especially in the summer months. Luckily, for everyone,...

  • Dry Oil Body Mists Dry Oil Body Mists

    ONLINE MARKETING TRENDS

    Dry Oil Body Mists

    By

    Hume Supernatural is an exceptional brand that nurtures the skin microbiome with its personal care products...

To Top
error: Content is protected !!
Top