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Fashion Chatroom Series

Fashion Chatroom Series

ONLINE MARKETING TRENDS

Fashion Chatroom Series

Ted Baker is setting itself apart as the first fashion label to host a regular chatroom series on Clubhouse. Every Wednesday at 7:30PM, people can join the London-based brand for a discussion of British culture and fashion with Abraxas Higgins, former Wall Street exec and founder of 9AM in London.The platform bills itself as a place for casual, drop-in conversations and people are flocking to Clubhouse to chat with people or brands they follow, or just listen as conversations unfold. While luxury labels often rely on visual content, companies are taking advantage of a new way to create an intimate sense of community. By nature, Clubhouse appeals to a wide range of luxury brands for its exclusivity as an invite-only app that requires a referral from another user.


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