The FILA Pop-Up Experience in Soho Celebrates the Brand’s History
The FILA pop-up was launched in celebration of the brand’s recent Mindblower sneaker rerelease and its accompanying Mindblower-themed clothing line. First launched in 1995, the sneaker also served as a point of inspiration for interior design details within the space.
This interactive retail experience brought FILA’s heritage to life while highlighting Instagram-friendly design elements that appealed to Gen-Z and Millennial audiences.
Image Credit: Pink Sparrow Scenic