ONLINE MARKETING TRENDS
High-Energy Video Clip Campaigns
The new Youtube ‘Shorts’ campaign intends to promote the company’s TikTok-like video clip feature. Not surprisingly, it comes on the heels of YouTube’s recent $100 million investment into its development, which aims to monetize ‘Shorts’ and create a platform capable of competing with TikTok and Instagram’s ‘Reels.’Created in collaboration with Interesting Development, this new ad campaign seeks to introduce audiences to “the shorter side of Youtube” via 30 and 15-second commercials. These high-energy ads feature prominent musicians including Doja Cat, The Weeknd, and Camilla Cabello. In addition, the ads succinctly highlight how the new feature will actually work for both creators and viewers. Released in July and now available in over 100 countries, YouTube ‘Shorts’ intends to “empower the next generation of mobile creators,” said a spokesperson from YouTube.