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Home Life Festivals

Home Life Festivals

ONLINE MARKETING TRENDS

Home Life Festivals

The IKEA Festival is kicking off this month and it’s a live virtual event that’s devoted to celebrating life at home. Although festivals usually conjure images of big stages and large crowds, IKEA is choosing to set its festival in everyday locations like living rooms, kitchens, bedrooms and gardens. The all-day event will include performances and experiences, as well as a look inside the homes of designers and IKEA collaborators like Virgil Abloh and Ilse Crawford.Foodies will love to tune into the IKEA Festival segments on cooking, while gamers will appreciate a sneak peek at IKEA’s new gaming range. The 24-hour event will commence early in the morning of September 16th and it will be supported by a week of events with in-store events.


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