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Hot Air Balloon Activations : Portal of Peculiarity

Hot Air Balloon Activations : Portal of Peculiarity

ONLINE MARKETING TRENDS

Hot Air Balloon Activations : Portal of Peculiarity

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In anticipation of the Honda Celebration of Light in Vancouver, renowned Scottish gin company Hendrick’s Gin announced a bespoke hot air balloon activation — the ‘Portal of Peculiarity.’ The canvas will be decorated with a bottle of Hendrick’s Gin, roses, and cucumbers in a postmodern aesthetic.

Alvin P Ramchurn, national brand ambassador at Hendrick’s Gin, said: “The Hendrick’s Gin ‘Portal of peculiarity’ at the Honda Celebration of Light downtown will be enchanting for the eyes, ears and taste buds. We look forward to elevating festivalgoers’ experience with our ocular and auditory spectacle in true Hendrick’s Gin fashion.” Attendees will also have the chance to sample the brand’s limited-edition Midsummer Solstice flavor.

The event will take place on August 2-3, 2019 and will also include live music and an energy reading with the renown Terry-Lynn Decker.

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